Saturday, May 23, 2015

Snake River Brewing Beer Supports Jenny Lake Renewal Project

The Snake River Brewing (SRB), in partnership with the Grand Teton National Park Foundation, is pleased to announce the launch of Jenny Lake Lager, formerly known as Snake River Lager. SRB’s collaboration with the Foundation will provide support for Inspiring Journeys, a $17 million renewal effort that is underway at Jenny Lake, and will help the Foundation spread the word about the project to new audiences within the community. The newly rebranded product will be sold at a celebration on May 28th from 5:00-8:00 pm at the Brewpub. The community is invited to attend; there will be giveaways and live music from John Wayne’s World.

For every Jenny Lake Lager purchased in 2015 and 2016, a portion of the proceeds will support the Inspiring Journeys campaign. This public-private project between Grand Teton National Park and the Foundation is transforming Jenny Lake’s trails, bridges, key destinations, and visitor complex for the National Park Service centennial in 2016. When Snake River Brewing owner, Ted Staryk, and his family first moved to Jackson, Jenny Lake hikes were among their favorites. As part of the Inspiring Journeys campaign, Staryk saw the opportunity to rebrand Snake River Lager as a way to give back and to celebrate a place his family loves.

Jenny Lake Lager’s new look was inspired by a Depression-era promotional poster featuring Jenny Lake. The poster, and many other national park posters from that era, was reproduced by former Grand Teton National Park ranger, Doug Leen, in 1973. Leen worked for seven years as a Jenny Lake Ranger in the 1970s.

“We’re thrilled to collaborate with the Brewpub,” Foundation President Leslie Mattson said. “This campaign marks a huge milestone for Grand Teton and the NPS and we appreciate their support. It’s a great opportunity to partner with a local business that is also interested in enhancing the experience at Jenny Lake for visitors and locals alike.”

Construction on the Jenny Lake trails is underway and reroutes will be in place throughout the summer. Visitors are encouraged to check in at park visitor centers for up-to-date information on closures, trail conditions, and alternate routes.


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